Zina Edwards Malcolm

Publicist

Zina's local and international experience spans a number of diverse fields including Destination Marketing, Lifestyle Entertainment - writing, producing and hosting, Luxury Marketing, Retail and Corporate Banking. She has executed projects in Bermuda, New York City, Miami and Jamaica.

Zina has developed a keen understanding of generating publicity, messaging and creating localized brand impact while meeting the global compliance standards of multinational brands. Prior to the birth of The Brand Lion, Zina worked in the high velocity marketing environment of Jamaica producing high level PR and Account Management projects for Scotiabank, Microsoft, Grace Kennedy, ADIDAS, Western Union, LASCO Moneygram, and CWC LIME among others. She has also been recruited for PR support on select luxury marketing projects at Miami PR Agency including ART Basel executions and press release development.

She is a brand development specialist and publicist.