Marketing & Messaging workshops
Beyond social media
December 7, 2017 - 8.30am to 10:30am
Bermuda Economic Development Corporation | Sophia House
Have lunch with us while we "Chew the Fat" and share as much about Messaging as we can fit in 90 mins!
November series: Dare to be Different - COMPLETED
Our Workshop will guide you through the essentials of branding your business so that people can know, love and choose your business first!In this session, we will cover brand strategy, identifying your target audience (and, no it is not "everybody") as well as help you determine a budget to spend on marketing in your start-up year and during the periods of company growth and contraction.
Sign Up Today for our "Chew the Fat"
Why The Brand Lion
Developing a powerful brand identity is key to connecting your product or service to your target audience. We understand this.We will work with you to understand the objectives for your brand story, discover nuanced consumer insights and deliver on your marketing goals leveraging the perfect mix of media and communications platform to fit your audience and your budget.
With nearly thirty years in accumulated expertise in brand development, marketing, advertising, public relations, brand-centric design and advertising, the leadership at Brand Lion have local and international industry experience to help build your brand profile and grow your revenues. We mix creativity, innovative ideas, design, digital media and a tightly structured client brief to deliver on the vision for your brand.
Our current roster of clients include Bermuda Security Group, Security Associates, Orange Bay Company Limited and ABC Football Foundation. We have also delivered work for the Bermuda Tourism Authority, CableVision and Polaris Holdings.
Zina Edwards Malcolm
Zina's local and international experience spans a number of diverse fields including Destination Marketing, Lifestyle Entertainment - writing, producing and hosting, Luxury Marketing, Retail and Corporate Banking. She has executed projects in Bermuda, New York City, Miami and Jamaica.Zina has developed a keen understanding of generating publicity, messaging and creating localized brand impact while meeting the global compliance standards of multinational brands. Prior to the birth of The Brand Lion, Zina worked in the high velocity marketing environment of Jamaica producing high level PR and Account Management projects for Scotiabank, Microsoft, Grace Kennedy, ADIDAS, Western Union, LASCO Moneygram, and CWC LIME among others. She has also been recruited for PR support on select luxury marketing projects at Miami PR Agency including ART Basel executions and press release development.
She is a brand development specialist and publicist.
Strategy + Stuff
Nikki FaganCreative Director
Nikki joins The Brand Lion after having worked at the top agencies in Bermuda and Jamaica. Client needs are her first priority and behind the scenes she doggedly protects our client's brand positioning in the market place.An award-winning Creative Director whose
enthusiasm, thick-skin and fresh ideas are key components in her marketing arsenal. She has a thorough understanding of the local market while staying abreast of
international design trends.She is experienced in all aspects of creative mediums and strategy including web, print, television and radio.
Tusha StovellAdministrative GeniusAs the glue that holds us together no task is ever too big or too small. Tusha's melodic voice is the first you hear when you call The Brand Lion's offices.Your account needs are in very good and expertly filed hands, her technical prowess ensures her tackling the every day office chaos with quick decisions and immediate action -
all to help keep the lionesses on their toes,
or should we say paws ;)
Making your Brand Roar
We excel at developing integrated approaches to brand development and brand promotion.
Design + Brand Identity
The Brand Lion aims to produce creative and innovative content for every client to maximize their brand identity potential. We work extensively with our clients to bring their vision to life.
By combining imaginative ideas and strategic expertise, we seek to reach the ultimate goal that is unanimous across all clients, boost sales and increase revenue.
Understanding where you want your brand to go is the first step in understanding how it is going to get there. We work with you to identify the audience, glean consumer insights, set target revenue goals, align resources and develop spending priorities within your budget as we create the best marketing strategy for your objectives. We are not beholden to traditional marketing approaches but search for the
best fit for your brand.
At The Brand Lion we are wholly invested in strategically bolstering our clients status in a way that keeps them relevant in today's competitive marketplace. We counsel our clients in how to effectively and efficiently utilize opportunities that align with their brand identity as well as provide comprehensive communications for all occasions.
Social Media Management
+ Content Creation
Social Media has earned a vaunted position in
today's marketing mix. Our team has experience developing the best social media plan for your brand,
your market and your budget.
With success stories generating followers, driving engagement and building conversions across industries such as destination marketing and retail, we know what it takes to develop active communities on social media.
We leverage our extensive know-how within design, public relations and story-telling to build captivating content that connects across platforms.
Event Planning + Management
Whether feting your clients and staff, getting to know your suppliers or introducing a new product to market, planning a top notch event strongly reflects on your brand. Our team has experience bringing all the elements together from invitations, RSVP management and developing the ideal guest list, to creating an ambiance in line with the tone of the event and the visual language of the brand.
From helping to select the perfect caterer and menu
to creating delightfully branded swag, we work with you on planning and identify Bermuda's premier suppliers to ensure you can enjoy your event and focus on your guests while we focus on the occasion.
Get in Touch
Drop us a quick note and we'll get back to you as soon as possible!
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